Famous Movie House Locations! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they are able to; but they could only undertake it in Blockbuster stores.
The move, announced yesterday, is part of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has was fighting a losing battle. As consumers transferred to renting movies with the Internet and achieving them delivered in the mail, Blockbuster was expected to close a lot of its brick-and-mortar stores. However, even its online rental branch, which was meant to accept Netflix without treatment turf, never became as big and profitable because retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster is going to be setting up kiosks in a select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, obviously, is always that consumers must not only own an Archos-manufacturerd portable movie player, and often will also still must drive to some physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a show, and have it sent to their door (often through the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to let customers download and stream movies to their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies might be searched, rented and watched within minutes just by using a wireless Internet connection along with the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies are actually offering video when needed for years.
With such competition, it's hard to understand why consumers will wish to drive to your neighborhood Blockbuster merely to download a film onto a show player that they'll have to buy by themselves.
One way Blockbuster may make this plan easier is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can imagine that a kiosk that let you plug your iPod into and download a motion picture immediately may have potential. At the same time, Apple has long offered the service through iTunes through the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving with their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to go to beat Netflix in the movie rental business.
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